How to Grow and Care for a Purple Passion Plant

The Purple Passion Plant, scientifically known as Gynura aurantiaca, is a popular houseplant celebrated for its striking, vibrant foliage. Its dark green leaves are completely covered in fine, bright purple hairs, giving the plant a soft, velvety texture and an iridescent sheen. This unique appearance has earned it the common nickname, Velvet Plant or Purple Velvet Plant. Originating from Southeast Asia, this ornamental perennial adds a brilliant splash of color to any indoor space.

Establishing the Purple Passion Plant

The initial setup for a Purple Passion Plant must prioritize drainage to prevent root issues. Select a container with large, clearly defined drainage holes at the bottom to ensure excess water can escape freely. A pot size of about six to eight inches in diameter is a good starting point for a nursery-sized plant or cutting.

A well-draining, porous potting mix is necessary for healthy root development. Use a peat-based soil amended with materials like perlite or vermiculite to further improve aeration and drainage. The peat helps to retain some moisture without becoming waterlogged, while the additives ensure the soil does not become compacted. While most growers acquire the plant from a nursery, it can also be started easily from stem cuttings.

Optimal Growing Conditions

Maintaining the Purple Passion Plant’s signature deep purple color requires providing bright, indirect light consistently. The plant thrives near an east or north-facing window where it receives diffused sunlight, which helps intensify the purple pigmentation. If the light intensity is too low, the foliage will lose its vibrant color and revert to a duller green, while the stems stretch out, resulting in legginess.

Conversely, exposure to harsh, direct sunlight can scorch the delicate leaves and their fine purple hairs. When watering, allow the top one to two inches of soil to dry out completely between applications. Overwatering is a common issue that can lead to root rot, so ensure the soil remains lightly moist but never soggy.

The plant prefers average indoor temperatures, generally thriving in a range between 65°F and 75°F (18°C to 24°C). As a tropical native, the Purple Passion Plant appreciates moderate humidity levels, ideally around 40% to 60%. Keep the plant away from cold drafts or sudden temperature changes, which can cause stress and leaf drop.

Routine Care and Troubleshooting

The Purple Passion Plant has a naturally sprawling growth habit, which means it tends to become leggy or sparse over time. To maintain a full, bushy, and compact shape, regular pruning is required. Pinching back the growing tips and trimming the stems encourages the plant to produce more side shoots. This maintenance is beneficial for extending the plant’s aesthetic appeal, as they often lose vigor and decline after two or three years.

The cuttings removed during pruning can be used to easily propagate new plants. Simply take a healthy stem cutting, about four to six inches long, ensuring it contains at least one leaf node. Remove the leaves from the lower portion of the cutting and place the stem directly into moist, well-draining potting soil. Roots will typically begin to form within a few weeks, allowing the grower to establish a replacement plant.

The plant may also produce small, orange-yellow flowers, which many growers choose to pinch off because they can emit an unpleasant odor.

While the dense, velvety hairs on the leaves offer some defense, the plant can still be susceptible to common houseplant pests like spider mites, whiteflies, and mealybugs. Regularly inspecting the underside of the leaves is the best way to catch infestations early. A light application of horticultural soap or neem oil is usually effective for managing these pests.