How Trapped Air Creates Thermal Resistance
Bubble wrap functions as an insulator by leveraging the poor thermal conductivity of still air. The plastic material provides little resistance to heat flow, but the small, sealed pockets change how heat is transferred. Air is an excellent insulator when it is prevented from moving freely.
The polyethylene bubbles encapsulate isolated volumes of air, restricting two major forms of heat transfer: conduction and convection. Conduction is heat transfer through direct contact, which the air pockets slow down compared to a solid material.
The small size of the air pockets prevents convection, which is the movement of heat within a fluid like air. In a large open space, warm air rises and cool air sinks, creating currents that rapidly transfer heat. By trapping the air in tiny cells, the bubble wrap prevents these large-scale convection currents from forming, maximizing the air’s natural thermal resistance.
Measuring Bubble Wrap’s Insulation Value
The effectiveness of any insulating material is quantified using its R-value, a measure of thermal resistance where higher numbers indicate better performance. Bubble wrap’s intrinsic R-value, accounting only for the plastic and trapped air, is quite low, typically R-1.0 to R-1.1 per layer. This is a modest level of resistance, especially when compared to the R-13 to R-20 values commonly found in standard fiberglass batt insulation for walls.
For this reason, bubble wrap is not a structural insulation material. Its effectiveness is often enhanced when manufactured with reflective foil surfaces, creating a multi-layer product. The foil acts as a radiant barrier, reflecting up to 97% of heat energy transferred via radiation. This reflection is valuable in applications where there is a large temperature difference or a direct source of radiant heat, such as a sun-exposed attic space.
The true insulating performance of reflective bubble wrap depends heavily on how it is installed. To maximize its benefit, it must be positioned next to a sealed and still air gap. This sealed air space, combined with the reflective surface, can increase the system’s resistance to heat flow, potentially achieving higher performance ratings. If the material is compressed or lacks a sealed air space, the actual thermal resistance of the installation drops considerably.
Best Use Cases for Bubble Wrap Insulation
The properties of bubble wrap make it an appropriate choice for specific applications where traditional, high-R-value insulation is impractical or unnecessary. Its flexibility and ease of installation allow it to be used as a temporary thermal barrier. A common application is insulating windows, particularly during winter months. When adhered to the glass, the bubble wrap forms a secondary layer of trapped air that reduces heat loss through the window pane.
Bubble wrap is frequently used to protect items requiring temperature stability during transit or storage. It is employed in cold storage facilities and packaging to minimize temperature fluctuations for sensitive goods. The material is also a practical solution for wrapping outdoor water pipes to help prevent freezing, or for insulating small, temporary structures like cold frames and greenhouses.
These applications capitalize on the material’s ability to provide a quick, lightweight, and cost-effective thermal break. In these contexts, the bubble wrap’s modest intrinsic R-value is sufficient to offer protection against sudden temperature changes or to slow the rate of heat transfer over a short period.

