Dr. Blake Livingood is a licensed Doctor of Chiropractic, not a medical doctor. He graduated from Life University’s chiropractic program in 2009 and has since built a large online health brand called Livingood Daily, which sells supplements, wellness programs, and nutritional advice. Whether he’s “legitimate” depends on what you’re evaluating: his credentials are real but limited to chiropractic care, and many of his health claims go well beyond that scope.
His Credentials Are Real but Often Misunderstood
Livingood holds a Doctor of Chiropractic (D.C.) degree from Life University in Marietta, Georgia. This is a legitimate professional degree, but it’s important to understand what it covers. Chiropractic training focuses on musculoskeletal issues, particularly the spine. It does not include the same pharmacology, pathology, or clinical training that medical doctors (M.D.) or doctors of osteopathic medicine (D.O.) complete. Chiropractors cannot prescribe medication or diagnose diseases the way physicians can.
The confusion for many consumers is the “Dr.” title. Livingood uses it prominently in his branding, and his content covers topics like heart disease, diabetes, and chronic illness, areas that fall squarely within medical practice rather than chiropractic care. Some healthcare professionals have criticized this as misleading. One practicing chiropractor, commenting publicly, said Livingood “is not a primary care physician” and that his claims “give chiropractors a bad name.” A naturopathic physician licensed in Arizona was more blunt, calling him unqualified to give the medical advice he offers.
Others are more supportive. At least one physician has publicly stated he supports Livingood’s general approach to lifestyle-based health improvement. The divide tends to fall along familiar lines: those who prioritize conventional evidence-based medicine are skeptical, while those open to integrative or functional health approaches are more receptive.
What He Claims vs. What Science Supports
Livingood’s content regularly discusses reversing chronic conditions through nutrition, supplements, and lifestyle changes. His website tags content under conditions like diabetes and heart disease, and his broader messaging suggests that these conditions can be addressed or even reversed through his protocols.
Some of this has a kernel of truth. Lifestyle changes, particularly diet, exercise, and weight management, are well-established tools for improving blood sugar control and cardiovascular risk markers. The American Diabetes Association and American Heart Association both recommend these approaches as first-line strategies. Where Livingood’s messaging gets harder to evaluate is in the specifics: the particular supplement combinations he sells, the degree of improvement he implies, and the suggestion that his method can replace conventional medical treatment.
His website does include a disclaimer stating that the content is educational, that Livingood Daily assumes no responsibility for health outcomes, and that viewers taking medications should consult their physicians before starting any supplement or lifestyle program. This is a standard legal disclaimer, but it sits in tension with the confident, solution-oriented tone of the marketing.
The supplements themselves contain common ingredients like vitamin D, turmeric, and collagen. These are widely available compounds with varying levels of scientific support. Vitamin D supplementation, for instance, has solid evidence for bone health (reducing fracture risk by about 6% to 16% in older adults when combined with calcium) but has generally failed to show cancer prevention benefits in clinical trials. There’s nothing unusual or proprietary about most of these ingredients, and you can find them at any pharmacy for significantly less money.
The Business Model
Livingood Daily operates primarily as a direct-to-consumer supplement and wellness program company. The brand sells individual supplements, bundles, and structured health programs through its online store. Pricing for supplement bundles can add up quickly, especially if you’re purchasing multiple products on a recurring basis.
The return policy allows exchanges or refunds on supplements within 60 days of delivery, but only if the products are unopened with protective seals intact. That’s a significant limitation: you can’t try a supplement and return it if it doesn’t work for you. Refunds also come with a handling fee deducted, and shipping costs are non-refundable. Promotional book orders are non-refundable entirely. The company also reserves the right to approve or deny any return, which gives them broad discretion.
On the Better Business Bureau, Livingood Daily holds an A+ rating and is BBB-accredited. Consumer complaints that do appear tend to involve product quality issues like broken seals rather than outright fraud. This suggests the company fulfills orders reliably, even if questions remain about the value of the products themselves.
What to Make of the Reviews
Online opinions about Livingood are sharply polarized. Fans credit his programs with weight loss, improved energy, and better blood work. Critics point out that any structured program encouraging whole foods, reduced sugar, more movement, and better sleep will produce results, and you don’t need to buy branded supplements to get there.
This is the core tension with wellness brands built around a personality. The lifestyle advice Livingood promotes (eat better, move more, reduce processed food) is sound and widely accepted. The question is whether his specific products and protocols offer anything beyond what you’d get from following that same advice on your own or with guidance from a registered dietitian or your primary care doctor, professionals with more relevant training for managing chronic disease.
The Bottom Line on Legitimacy
Livingood is a real, licensed chiropractor running a legal supplement business with a decent consumer track record. He’s not a scam in the sense of selling fake products or operating without any credentials. But he regularly speaks outside his area of training, his supplements contain common ingredients available elsewhere for less, and his return policy limits your ability to get money back if the products don’t deliver. If you’re considering his programs for a serious health condition like diabetes or heart disease, the safest approach is to work with a physician or registered dietitian who can evaluate your specific situation and lab results, something an online supplement program simply cannot do.