For most people, the Good Feet Store is not worth the price. The chain sells prefabricated arch supports, not custom orthotics, yet charges anywhere from $1,200 to $5,000 for a multi-pair package. That puts their products at several times the cost of comparable over-the-counter insoles and often more than truly custom orthotics made by a podiatrist from a mold of your foot. Some customers do report pain relief, but the same relief is frequently available for a fraction of the cost.
What You Actually Get
The Good Feet Store sells a three-step arch support system made up of three types of inserts: Strengtheners, Maintainers, and Relaxers. Strengtheners are rigid insoles designed to train your arches and muscles toward better alignment over time. Maintainers are meant for everyday wear during normal activity. Relaxers are softer inserts for when you’re resting or off your feet. The idea is that rotating through all three throughout the day provides structured support at every stage.
These are prefabricated, off-the-shelf insoles. They come in a range of sizes, and an in-store employee selects the ones that fit your foot shape. There is no medical imaging, no pressure mapping, and no mold taken of your foot. The fitting process is closer to being sized for shoes than to a medical evaluation.
How Much It Costs
The Good Feet Store does not list prices online, which means you won’t know the total until you’re sitting in the store after a fitting. Individual pairs can run $400 to $1,000, but the sales process typically steers you toward buying multiple sets for different shoes and activities. A Kansas City-area podiatrist who has reviewed the store’s pricing reports that the lowest total he has heard from patients is $1,200, with some spending close to $5,000 on what are, at the end of the day, prefabricated insoles.
For context, a pair of well-regarded over-the-counter orthotics from brands like Superfeet, Powerstep, or Birkenstock costs $30 to $75. Custom orthotics prescribed by a podiatrist, which are molded to your exact foot anatomy, typically run $200 to $800 per pair, and insurance often covers part of that cost.
The Return Policy Is Strict
This is one of the biggest concerns. The Good Feet Store’s standard policy, as stated on their sales receipts and confirmed repeatedly in Better Business Bureau complaint responses, is a 60-day resize or exchange window with no refunds. If the insoles don’t help your pain or you experience buyer’s remorse after seeing the credit card charge, you cannot get your money back. You can only swap for a different size or style within 60 days. BBB complaint records show this policy cited consistently across multiple locations and dates throughout 2024.
That no-refund policy is especially risky given the high price point and the fact that arch supports sometimes take weeks of wear before you can tell whether they’re truly helping.
Prefabricated vs. Custom Orthotics
The core issue podiatrists raise about the Good Feet Store isn’t that their products are dangerous. It’s that you’re paying custom orthotic prices for a product that isn’t custom. Custom orthotics are built from a physical mold or 3D scan of your foot. They account for your specific arch height, gait pattern, and any structural abnormalities. A podiatrist also diagnoses the underlying cause of your pain before prescribing them, which matters because not all foot pain is an arch support problem.
The Good Feet Store’s insoles are selected from pre-made inventory based on a visual assessment and your feedback during the fitting. This is functionally the same process you’d go through picking insoles off a shelf at a sporting goods store, just with more hands-on guidance. That guidance has value, but not $1,200 to $5,000 worth of value for most people.
Who Might Benefit
Some people do walk out of the Good Feet Store feeling genuine relief, particularly those with mild arch pain or plantar fasciitis who have never worn any kind of arch support before. Adding structured support under a flat or collapsing arch can reduce strain on the plantar fascia almost immediately. But that relief isn’t unique to Good Feet products. Nearly any quality arch support can produce the same effect for someone who has been walking in flat, unsupportive shoes.
If you have a more complex issue like a structural foot deformity, significant overpronation, or chronic pain that hasn’t responded to basic insoles, a podiatrist visit is a better starting point. You’ll get an actual diagnosis, and if orthotics are the right solution, they’ll be built for your specific anatomy.
Using HSA or FSA Funds
Good Feet Store arch supports are eligible for reimbursement through a health savings account (HSA), flexible spending account (FSA), or health reimbursement arrangement (HRA). They are not eligible through limited-purpose FSAs or dependent care FSAs. If you do decide to buy from Good Feet, using pre-tax health funds softens the cost somewhat. But eligibility doesn’t mean the purchase is medically necessary or the best use of those funds.
More Cost-Effective Alternatives
Before spending four figures at the Good Feet Store, consider a stepped approach. Start with a pair of over-the-counter insoles in the $35 to $75 range. Brands like Superfeet Green, Powerstep Pinnacle, and Spenco Total Support are widely recommended by podiatrists for general arch support and mild plantar fasciitis. Wear them consistently for two to three weeks.
If off-the-shelf insoles don’t resolve your pain, schedule an appointment with a podiatrist. An initial visit typically costs $100 to $250 without insurance, and many plans cover it. The podiatrist can determine whether your pain is actually an alignment issue that orthotics would fix, or something else entirely, like a stress fracture, tendon problem, or nerve issue that no insole will address. If custom orthotics are warranted, you’ll end up with a medical-grade product tailored to your feet for roughly the same price as the low end of a Good Feet Store package.
This two-step approach costs less, gives you a medical diagnosis, and reserves the bigger investment for a product that’s actually built for your foot.