Too Good & Co. yogurt is a solid choice if you’re looking for a high-protein, low-sugar option. Each 5.3-ounce cup delivers 80 calories, 12 grams of protein, and just 2 grams of total sugar, which puts it well within federal guidelines for healthy dairy snacks. But the full picture involves a closer look at what’s inside, how it’s sweetened, and how it stacks up against similar yogurts.
Nutrition at a Glance
A single 5.3-ounce cup of Too Good vanilla yogurt contains 80 calories, 2 grams of fat, 3 grams of total carbs, 2 grams of sugar, and 12 grams of protein. The larger 32-ounce tub has slightly more per serving (90 calories and 13 grams of protein for a three-quarter cup portion), but the profile is nearly identical.
That protein-to-calorie ratio is genuinely impressive. You’re getting 12 grams of protein for just 80 calories, which makes it useful as a snack that actually keeps you full. The yogurt is made from ultra-filtered milk, a process that concentrates protein while straining out much of the naturally occurring milk sugar (lactose). That’s how the sugar stays at 2 grams without relying entirely on sweeteners to replace it.
What’s in the Ingredients List
The base is cultured reduced-fat milk and water. Beyond that, the ingredients are relatively short: natural flavors, lemon juice concentrate, tapioca starch, gellan gum, stevia leaf extract (Reb M), sea salt, fruit and vegetable juice concentrate for color, vitamin D3, and live active cultures (L. bulgaricus and S. thermophilus).
Tapioca starch and gellan gum are there for texture. Gellan gum is a plant-based thickener commonly used in yogurt, and tapioca starch helps give the product body. Neither raises nutritional red flags, though some people prefer yogurts that rely on straining alone for thickness. There are no artificial preservatives or synthetic colors. The color comes from fruit and vegetable juice concentrates.
The live cultures are worth noting. L. bulgaricus and S. thermophilus are the two bacteria required by law for a product to be labeled yogurt, and they support gut health by aiding digestion of lactose and contributing to a healthy balance of intestinal bacteria.
How It’s Sweetened
Too Good uses stevia leaf extract and, in some varieties sold at retailers like Costco, a combination of stevia and monk fruit. Both are plant-derived, zero-calorie sweeteners. Neither is a sugar alcohol, so you’re unlikely to experience the bloating or digestive discomfort that sweeteners like erythritol or sorbitol can cause in some people.
The stevia variety used here, Reb M, is considered one of the smoother-tasting stevia compounds. Traditional stevia extracts can leave a bitter or licorice-like aftertaste, but Reb M is closer to sugar in flavor. That said, sensitivity to stevia’s taste varies from person to person. If you’ve disliked stevia in the past, it’s worth trying a single cup before committing to a multipack.
With only 2 grams of total sugar per serving, Too Good falls comfortably under the FDA’s threshold for a “healthy” dairy snack, which caps added sugar at 2.5 grams per two-thirds cup equivalent. The CDC and Dietary Guidelines for Americans recommend keeping added sugars below 10 grams per meal for adults, so this yogurt barely registers.
Is It Good for Low-Carb or Keto Diets?
At 3 grams of total carbs per cup, Too Good is one of the most keto-compatible yogurts available. Most standard Greek yogurts land between 6 and 15 grams of carbs per serving, so this is a meaningful reduction. If you’re tracking net carbs, a single cup fits easily into a daily limit of 20 to 50 grams without much planning.
It’s also a practical option for people managing blood sugar. The combination of low carbs, high protein, and no sugar alcohols means it’s unlikely to cause a significant glucose spike, though individual responses to dairy and sweeteners vary.
How It Compares to Other Low-Sugar Yogurts
Too Good isn’t the only yogurt targeting the low-sugar, high-protein market. Here’s how the main competitors compare per serving:
- Too Good & Co.: 80 calories, 12g protein, 2g sugar, 2g fat. Sweetened with stevia.
- Oikos Triple Zero: 15g protein, no added sugar, no artificial sweeteners, zero fat. A step up in protein and lower in fat, with no non-nutritive sweeteners at all.
- Friendly Farms Super Zero: 15g protein, 0g added sugar, 0% fat. Similar to Oikos in profile, often available at Aldi.
- Chobani Zero Sugar: 11g protein, zero sugar. Slightly less protein than Too Good but also eliminates sugar entirely.
If your priority is maximizing protein while avoiding all sweeteners, Oikos Triple Zero or Friendly Farms Super Zero edge ahead with 15 grams of protein and no stevia or monk fruit. If you prefer a slightly sweeter taste and are comfortable with plant-based sweeteners, Too Good holds its own. Chobani Zero Sugar offers a middle ground with slightly less protein but no sugar at all.
The Tradeoffs Worth Knowing
Too Good is a reduced-fat product, not fat-free. The 2 grams of fat per serving are minimal, but if you’re specifically seeking full-fat yogurt for satiety or because you follow a higher-fat diet, this isn’t designed for that. On the other end, if you want zero fat, competitors like Oikos Triple Zero are a better fit.
The reliance on stevia is the most common point of debate. While stevia is generally recognized as safe by the FDA and doesn’t contribute calories, some people report digestive sensitivity or simply dislike the taste. There’s also ongoing research into how non-nutritive sweeteners interact with gut bacteria and appetite signaling, though current evidence doesn’t show harm from moderate consumption.
One thing Too Good doesn’t offer is a wide variety of probiotic strains. The two cultures listed are the standard yogurt-making bacteria. Some competing brands add extra strains marketed for immune or digestive benefits. If probiotic diversity matters to you, check labels for additional cultures like L. acidophilus, L. rhamnosus, or B. lactis.
Who Benefits Most
Too Good works well for people who want a high-protein snack without the sugar load of traditional yogurt, which can run 15 to 20 grams per cup in flavored varieties. It’s particularly practical for anyone counting carbs, managing sugar intake, or looking for a filling snack under 100 calories. The ingredient list is cleaner than many flavored yogurts, with no artificial colors, artificial sweeteners, or synthetic preservatives.
For most people eating a balanced diet, a cup of Too Good is a nutritious choice. It delivers meaningful protein, minimal sugar, and live cultures in a package that doesn’t require you to compromise much on taste or texture. The main question is whether you’re comfortable with stevia as a sweetener, and that comes down to personal preference more than nutritional concern.