Snapchat+ is Snapchat’s paid subscription that unlocks exclusive customization options, social insights, and early access to new features. Plans start at around £4.49 per month (pricing varies by region), with an annual option that brings the cost down to roughly £2.83 per month. As of late 2024, the service had grown to approximately 14 million subscribers.
Plans and Pricing
Snapchat+ offers several tiers depending on how much you want to unlock. The standard monthly plan costs £4.49, while the annual plan works out to £2.83 per month (billed as a single £33.99 payment). Beyond the base subscription, there are upgraded tiers: Lens+ at £6.49 per month adds enhanced camera and lens tools, and Platinum at £10.99 per month sits at the top of the lineup. A Family Plan is also available at £6.99 per month, letting multiple people in a household share a subscription. Exact pricing can differ depending on your country and app store.
Social Features You Can’t Get for Free
The biggest draw for many subscribers is the set of social tools that give you more visibility into how people interact with your content. Story Rewatch shows you how many friends rewatched your Story. It displays a count of unique friends who replayed it, not the total number of replays, and it does not reveal which specific friends rewatched. Story Timestamps let you see exactly when a friend viewed your Story. Story View Notifications alert you when certain friends view your Story at all.
Other social perks include the #1 Best Friend pin, which lets you designate one friend as your top best friend (and it shows on your profile). The Solar System feature maps your closest friends as planets orbiting around you, giving you a visual representation of where you rank in someone else’s friend list and vice versa. Priority Story Replies bumps your replies to the top when you respond to a creator’s or friend’s Story, making it more likely they’ll actually see your message. The Extended Best Friends List expands beyond the default number, so you can track more of your closest connections.
Customization Options
Snapchat+ leans heavily into letting you personalize the app’s look. You can swap the app icon on your home screen from a rotating selection of designs, including styles like tie-dye, pixelated, and seasonal themes. App Themes go further, changing the navigation bar, notification appearance, and overall color scheme to match your mood or aesthetic.
Inside chats, you can set Custom Chat Wallpapers for individual conversations, choosing from a pre-made library, your own camera roll, or wallpapers generated by AI. Custom Chat Colors let you change the color of message bubbles, and Custom Notification Sounds and Ringtone Sounds mean different friends can have distinct alerts. You also get exclusive Bitmoji Pets (puppies, parrots, and more) and Cars that show up on the Snap Map, plus Generative Profile Backgrounds that use AI to create unique backdrops for your profile.
Streak and Snap Tools
If you care about Snapstreaks, Snapchat+ has a few tools aimed directly at you. Streak Restore lets you recover a streak that lapsed, saving you from losing a months-long run because you forgot to send a Snap one day. Instant Streaks lets you start a streak with a new friend right away instead of waiting for the usual back-and-forth buildup. There’s also a Snapscore Multiplier that increases the rate at which your Snapscore grows from your normal activity.
Lightning Snaps, Replay Again, and Replay Your Own Snaps round out the content tools. Replay Again lets you rewatch a Snap that was sent to you, while Replay Your Own Snaps lets you revisit what you’ve sent. Custom Story Expiration gives you control over how long your Stories stay visible rather than being locked into the standard 24-hour window.
AI and Creative Features
Subscribers get expanded access to Snapchat’s AI tools. AI Creative Tools help you generate or edit visual content, and AI Captions can automatically add text to your Snaps. You can also Create a Bio for My AI, personalizing the chatbot’s personality and backstory to make conversations feel more tailored. Generative Chat Wallpapers and Generative Profile Backgrounds use AI to produce custom visuals from text prompts, so you’re not limited to preset options.
Early Access and the Snapchat+ Badge
One of Snapchat’s selling points for the subscription is early access to experimental and pre-release features. Subscribers periodically get to try new tools before they roll out to everyone else, though the specific features in this early-access pipeline rotate over time. A visible Snapchat+ Badge appears next to your name, signaling to friends that you’re a subscriber. You can toggle this badge on or off depending on whether you want it displayed. If you want to share the experience, the Gift Snapchat+ option lets you buy a subscription for a friend directly through the app.