LOOM is an educational platform focused on reproductive health, sexual wellness, and parenting. Co-founded by Erica Chidi, a full-spectrum doula turned health educator, it was designed to improve body literacy and help women and non-binary individuals advocate for themselves across every stage of their reproductive lives. The platform began as in-person workshops and evolved into a digital subscription service offering courses, articles, and community support.
How LOOM Started
Erica Chidi built LOOM from over a decade of experience working as a doula and health educator, drawing on her upbringing in a medical family. The core idea was simple: health education itself is a health intervention, not just a nice-to-have supplement to clinical care. Chidi’s goal was to create a single place where people could find trusted, science-backed information on topics that are often fragmented or hard to talk about openly.
LOOM launched with in-person workshops covering reproductive and sexual health. In 2020, it shifted to a fully digital platform with a subscription model. That transition allowed it to reach a much wider audience while keeping its original mission intact: full-spectrum support from periods and sex to pregnancy, miscarriage, abortion, and beyond.
What LOOM Covers
The platform was built around the idea that no reproductive topic should be off-limits. Its content spans menstruation, fertility, pregnancy, postpartum recovery, sexual health, miscarriage, and abortion. Chidi has emphasized that having all of these under one roof was a deliberate choice. “We always had the full spectrum,” she’s said. “Whether it was miscarriage, abortion, sex, periods, they were all there.”
LOOM blends clinical science with personal storytelling. Rather than presenting dry medical facts, the platform pairs evidence-based health information with real stories from people navigating these experiences. The idea is that combining the two drives better health outcomes than either one alone. Content is delivered through courses, written articles, and community features designed to make users feel less isolated in their health journeys.
The Perelel Acquisition
In 2024, Perelel, a women’s health company, acquired LOOM. The acquisition was aimed at advancing health literacy for women by combining Perelel’s existing products with LOOM’s educational infrastructure. The stated goal was to further develop community support for women while continuing to improve body literacy, the ability to understand and interpret what’s happening in your own body.
For users, the acquisition signals that LOOM’s content library and community tools are being folded into a larger women’s health ecosystem rather than disappearing. The emphasis on accessible, science-backed reproductive education remains central to the combined platform’s mission.
Body Literacy as a Health Tool
LOOM’s central philosophy treats health information as something more powerful than background reading. Chidi has argued that education, personal stories, and community support should be considered primary health interventions, not secondary ones. The platform operates on the premise that when people understand their cycles, hormones, and reproductive systems, they make more informed decisions and have more productive conversations with their healthcare providers.
This approach connects to a broader movement in women’s health. Organizations like the Institute for Menstrual Health, whose founder Chidi has publicly praised, focus on teaching the fundamentals of hormones, menstrual cycles, and fertility. LOOM fits squarely in this space, positioning body literacy as both a personal tool and a form of preventive care. Understanding what’s normal for your body makes it far easier to recognize when something isn’t.
LOOM vs. Loom Health
It’s worth noting that LOOM, the reproductive health education platform, is a different product from Loom Health, an AI-powered healthcare operations platform used by medical practices. Loom Health (found at askloom.com) is a clinical tool that helps doctors’ offices manage patient messages, appointment scheduling, and symptom triage through text, web, and inbox automation. It’s built for healthcare providers, not consumers.
If you’re searching for a platform to learn about your own reproductive health, LOOM (the Erica Chidi platform, now part of Perelel) is the one aimed at you. If you’re a clinic looking to streamline patient communication, Loom Health is the separate product designed for that purpose.