AG1 is a powdered greens supplement containing roughly 75 ingredients packed into a single 12-gram scoop. Each serving blends vitamins, minerals, plant extracts, probiotics, and digestive enzymes into a green powder you mix with water. At around $2.63 per serving on a subscription basis, it’s one of the pricier greens powders on the market, so knowing exactly what’s inside matters.
What’s in Each Scoop
AG1 organizes its ingredients into several proprietary blends rather than listing standalone doses for every component. The ingredient list spans whole food powders, herbal extracts, mushrooms, probiotics, and a full spectrum of vitamins and minerals. Here’s a breakdown of the major categories.
Greens and Whole Food Powders
The base of AG1 comes from nutrient-dense plant ingredients: spirulina, wheatgrass, barley grass, beetroot, carrot, apple, pineapple, and papaya, among others. These provide the product’s green color and contribute small amounts of naturally occurring vitamins, fiber, and plant compounds. Acerola cherry, a concentrated source of vitamin C, also appears in the blend. The fiber content per serving is 2 grams, which is modest compared to eating a full serving of vegetables but more than most greens powders deliver.
Vitamins and Minerals
AG1 includes vitamins A, C, E, K, and the full B-complex (B1, B2, B3, B5, B6, B7, B9, B12). On the mineral side, you’ll find calcium, magnesium, chromium, copper, manganese, molybdenum, phosphorus, selenium, and zinc. Many of these are dosed at or above 100% of the Daily Value, which is why the product is often marketed as a multivitamin replacement. That said, because AG1 uses proprietary blends, the exact amount of each vitamin and mineral isn’t always broken out clearly on the label for every ingredient.
Adaptogens and Herbal Extracts
Several botanical ingredients target stress response and immune function. Eleuthero root (sometimes called Siberian ginseng) is an adaptogen traditionally used to support energy and resilience to stress. Reishi and shiitake mushrooms contribute compounds that support immune health. Liquorice root, ginger, and cocoa bean extract round out the herbal profile. Grape seed extract, bilberry, and citrus flavonoids act as sources of plant-based antioxidants.
Probiotics
AG1 contains multiple probiotic strains from the Lactobacillus and Bifidobacterium families, two of the most extensively studied genera in gut health research. The specific strains include Lactobacillus acidophilus NCFM, Lactobacillus rhamnosus GG, Lactobacillus casei LC-11, Lactobacillus plantarum LP-115, and Bifidobacterium lactis HN019. A 2024 randomized, placebo-controlled trial published in the Journal of the International Society of Sports Nutrition found that AG1 supplementation had measurable effects on the gut microbiome of healthy adults, lending some clinical support to the probiotic component.
Digestive Enzymes and Other Compounds
Bromelain, an enzyme derived from pineapple, is included to help break down protein. The formula also contains inulin from chicory root, a prebiotic fiber that feeds beneficial gut bacteria and complements the probiotic strains. Other notable compounds include CoQ10 (which supports cellular energy production), alpha-lipoic acid (an antioxidant that helps recycle other antioxidants in the body), inositol (involved in mood regulation and insulin signaling), choline (important for brain and liver function), and lecithin (which aids fat digestion and nutrient absorption). Rutin, a plant flavonoid, adds further antioxidant support.
Nutritional Profile Per Serving
One scoop (12 grams) of AG1 delivers 50 calories, 6 grams of total carbohydrates, 2 grams of fiber, less than 1 gram of sugar, 2 grams of protein, and zero fat. There is no added sugar. The product uses no artificial sweeteners, relying instead on vanilla flavoring and the natural taste of its plant ingredients. The caloric footprint is minimal, which makes it easy to fit into virtually any eating pattern.
Dietary Restrictions and Certifications
AG1 is vegan, gluten-free, dairy-free, and non-GMO. The low carbohydrate count (6 grams per serving, with 2 of those from fiber) makes it compatible with most low-carb approaches, though strict keto dieters will want to account for those 4 net carbs. The product holds NSF Certified for Sport status, meaning it undergoes third-party testing to verify that it’s free from banned substances. This certification is particularly relevant for competitive athletes who need assurance that a supplement won’t trigger a positive drug test.
What AG1 Doesn’t Include
Despite packing 75 ingredients into one scoop, there are gaps. AG1 contains no iron, no omega-3 fatty acids, and no vitamin D in meaningful amounts (the company sells a separate vitamin D supplement). Calcium and magnesium are present but typically in amounts well below 100% of the Daily Value, since fitting high doses of bulky minerals into a 12-gram powder is physically difficult. If you rely on AG1 as your primary supplement, you may still need standalone products for these nutrients depending on your diet.
The proprietary blend format also means you can’t see exactly how much spirulina, reishi, or grape seed extract you’re getting per scoop. You know the ingredients are there, but whether they’re present at doses shown to be effective in clinical studies is harder to confirm for every individual component.
What It Costs
A single pouch contains 30 servings and starts at $79 on subscription through the AG1 website, putting the cost at roughly $2.63 per day. Buying without a subscription or adding travel packs raises the per-serving price. Compared to purchasing a separate multivitamin, probiotic, greens powder, and antioxidant supplement individually, AG1 can be cost-competitive or more expensive depending on the brands you’d otherwise choose. The convenience of combining everything into one scoop is the core value proposition.